Media Contact: Rami Sbeiti
It's Never too Late for a Course Correction
In a previous post, I talked about the importance of treating a crowdfunding project as a marketing campaign, always starting with the target audience and crafting the content and the rewards with specific personas in mind. This is something that we didn't do when we first launched our Kickstarter project at IU.me. Today, we rectified this problem and updated our content.
IU.me is a powerful cloud technology with a broad use. It's like your operating system in the cloud. It comes with out-of-the-box features, yet it can do so much more based on what applications (SmartApps) you have installed on it. So, it's really hard to narrow down the target audience and talk about how they can use it and what benefits they will get out of it without getting into specific applications.
Since we're presenting the whole platform and not a specific application, we had to focus more on the out-of-the-box features and how they can be used by one group of people. The set of features we selected is the social networking part of IU.me, and the target audience is the Social Networking gurus and power users.
IU.me provides similar capabilities as Facebook and Google+, but it also adds some unique features. It bridges between social networking and blogging like Tumblr does, but goes a lot further. We choose to pick three points and leave it at that:
It was so hard to leave out the many features IU.me has, and the many usage scenarios both in personal and business use. But we choose to keep it simple and very narrowly focused. Next, we will be updating our ad campaigns and social media outreach to match this specific target audience.
We would love your feedback on the new content. Please visit our update Kickstarter page at IU.me and leave us your comments.